Is it time for you to sign up for Snapchat?

Snapchat - the key takeaways:

  1. Content as entertainment is still top dog and without great content to post, you are dead in the water. 
  2. There's no measurement currently available on Snapchat.
  3. Be sure you're audience is on Snapchat before you give it a whirl.
  4. It's getting crowded very quickly... it's almost too late for any early adopter advantage.