Smart for small business

The forecast is cloudy - and that’s great!

For small business, one of the great trends that is very much in favour of small business is the explosion of cloud based, hosted or online services that are now available. It gives the smart business owner the opportunity to get ahead of their competitors and have access to online tools and  functionality that used to only be available to those companies with large IT budgets. 

What does it cost to build a website?

The answer is a website will cost between $0 and $100,000 or more. 

What it costs to build a website should be a simple question but the fact is that there are many variables to understand before you can work out the cost of a website. Until you have some requirements, it's like asking how long is a piece of string. 

Is it time for you to sign up for Snapchat?

Snapchat - the key takeaways:

  1. Content as entertainment is still top dog and without great content to post, you are dead in the water. 
  2. There's no measurement currently available on Snapchat.
  3. Be sure you're audience is on Snapchat before you give it a whirl.
  4. It's getting crowded very quickly... it's almost too late for any early adopter advantage. 

What don’t you know about your business?

The benefit of using your web stats is that you can learn so much about your customers and your business. You can deepen your understanding of why and where you get your sales from. If you know how to ask, your analytics can answer many of your burning questions.