The key points to know about the Spam Act and Privacy legislation in Australia to your business on the right side of the law.
Do you know which social channel - Twitter, Youtube, Facebook, Gplus, Pinterest, Instagram, Snapchat, LinkedIn (and the list goes on) is best for your business?
For small business, one of the great trends that is very much in favour of small business is the explosion of cloud based, hosted or online services that are now available. It gives the smart business owner the opportunity to get ahead of their competitors and have access to online tools and functionality that used to only be available to those companies with large IT budgets.
The answer is a website will cost between $0 and $100,000 or more.
What it costs to build a website should be a simple question but the fact is that there are many variables to understand before you can work out the cost of a website. Until you have some requirements, it's like asking how long is a piece of string.
Snapchat - the key takeaways:
- Content as entertainment is still top dog and without great content to post, you are dead in the water.
- There's no measurement currently available on Snapchat.
- Be sure you're audience is on Snapchat before you give it a whirl.
- It's getting crowded very quickly... it's almost too late for any early adopter advantage.
Mobile is now starting to outstrip desktop computers as the preferred browsing device for people. Challenge for this week - dedicate one page on your website to mobile to increase conversions for your mobile traffic
It’s easy to increase your discoverability by the search engines to increase your search rankings simply by telling them where you are and requesting regular revisits to update their index of your site.
Is there a magic love potion to make Facebook show your posts?
Snapchat leaves a lot of people bewildered with exactly what it’s purpose is, but apart from your kid’s obsession with it, is there an opportunity to leverage it for your business?
Not sure if you're getting the most out of your use of Instagram or not sure how to get started. This is the beginners guide to Instagram for small biz.
With the upcoming start of advertising on Instagram on 30 September (they’ve been trialing it for some months with large brands) read on to see whether you should be putting Instagram in your digital business mix.
The benefit of using your web stats is that you can learn so much about your customers and your business. You can deepen your understanding of why and where you get your sales from. If you know how to ask, your analytics can answer many of your burning questions.
The answer is without a doubt yes. It’s estimated that 70% of social shares are via a dark social method.
Squarespace is one of the veterans (in digital years - which are somewhat like doggy years) and has been steadily been making inroads on those businesses that want/need a quality, high-end visual finish for their website.
Learn three things from Ebay about the art of selling online.
For a small business to get up and online it’s not necessary to spend that $3000 that your friends’ friends web developer wants to charge you.
As a small business owner, is paying a web developer to build your website the best spend of your money?