Do you have a website and you have no leads or sales coming through….. so what’s the problem with the website? The first step is to work out where the problem lies so you can focus your attention there.
Lego have launched their own social media platform which provides some key lessons on how to effectively use social media.
The platform for young kiddies, speaks directly to the children, as well as to the secondary audience, their parents. They were clever in answering all the questions upfront, in a language that resonated with both the kids and their parents, as well as creating a simple interface that made it easy for the kids to work out and start using quickly.
Frustrated, sad, mad or feeling all three over Facebook's ever reducing delivery of traffic for your business? Why is it that Facebook Business pages don't work anymore? The simple answer is that content on Facebook is displayed based on an algorithm and this favours content from friends and family who are their primary user base – not content from businesses.
How many of you know what you look like online? Do you have a professional image that fits your business persona? What does your profile and snippets of information tell people about you as a person and a professional? Is there a clear connection between you and your business?
Do you know which social channel - Twitter, Youtube, Facebook, Gplus, Pinterest, Instagram, Snapchat, LinkedIn (and the list goes on) is best for your business?
How can you use digital to create automated processes to bring in new customers?
Digital can provide many ways to make bringing in new customers scalable. If you're able to create repeatable processes that you can automate you can sleep knowing that digital is still on the job for you. What’s more, because
If you're selling cupcakes, you need to ask 'are your customers looking for your cupcakes to buy' or do you need to remind them they love, need and truly want one of your cupcakes?
Working out how to get traffic to your website comes down to answering two questions. Are people actively looking for you?
If not, where are they hanging out online?
Social media takes up a lot of time. What about three apps that you can use when you are out to make the most of your spare moments to whip up some wonderful posts with creativity and flare!
For small business, one of the great trends that is very much in favour of small business is the explosion of cloud based, hosted or online services that are now available. It gives the smart business owner the opportunity to get ahead of their competitors and have access to online tools and functionality that used to only be available to those companies with large IT budgets.
Just like Monty Python’s “Every Sperm is Sacred”, every touch point in digital is too. Let me explain. Every interaction or message that you exchange with your client or customer combines with the entire set of touch points to form one complete experience that will either move the person from potential customer to paid up and loyal customer or send them away disappointed, thinking your competition is better.
There are an amazing number of tools that can save you time, get things done or simply make your work better. What I love about being in business today is that so much is possible with the help of digital – all at very affordable prices.
There are many examples where a business has gone from zero to multi-million turnover in no more than a few years using digital as their key strategy to generate great success. How do they do it?
It’s not necessarily big budgets. Instead, there are a few recurring themes that you see with each of these businesses that have been consistently applied.
When it comes to marketing your business, it’s often a question of Google vs Facebook. These two behemoths get most people’s online browsing attention so which one will give you the best results for your business?
Do you walk away from every networking event with a selection of new business cards with potential new leads and they only end up back on your desk in a pile that looks something like the leaning tower of pisa? Here are some tips on for the networking challenged business bod to use online.
Digital the great equaliser. I believe this whole heartedly.
Digital can be used by any business, of any size to grow – beyond expectations and to carve out a niche in your market for success.
To do this, you need to be strategic and holistic, then take action and follow through.
Strategy and execution is where just about every business falls over when it comes to creating your own successful online story.
Do you want a more scalable way to bring in regular leads and sales for your business?
Digital, as a persistent and consistent presence, working for you 24/7, targeting your perfect prospective clients would be your next logical step, right?
Getting a website built shouldn't feel like opening a door to disaster. If you're not sure what to ask for or how much to pay then it can feel like you have no control over the process.
It should be a simple exercise where you get to show case and sell your business in the best possible light. These are three tactics to make sure you are in control of the process.
The answer is a website will cost between $0 and $100,000 or more.
What it costs to build a website should be a simple question but the fact is that there are many variables to understand before you can work out the cost of a website. Until you have some requirements, it's like asking how long is a piece of string.
As a business owner being present when people are actively looking for your product can allow you to tap into a gold mine. There is no better time to be relevant and of interest to potential customers than at the very moment that they are actively looking for a solution. The next question is how to be present in the search results?
Taking care of the basics for SEO can yield results, and if you’re targeting words or phrases with not a lot of competition, you may be surprised at what you can do for yourself.
If you’re a Snapchat newbie and have decided to jump in and give it a go, then there is a heap of information out there. A lot of it is repeated so I’ve put together a great list of articles that cover all of the different aspects of understanding how Snapchat works as well as why it’s working for brands. I’ve also trawled through all of the most recent articles so that there is no out dated information (so pay heed – publishing in July 2016 – so will be outdated within a few months).
Hands up if Facebook is no longer giving you the awareness and traffic to your business that it used to? Maybe Snapchat is the answer?
Snapchat users are mostly in the 18-34 year old category, it has the highest engagement rate of all of the social platforms and it's the new kid on the block. If your target audience sits in this sweet spot, perhaps Snapchat is worth your consideration.
Can you relate to any of the following?
Facebook is just not working for you anymore - even when you boost your posts
You’re putting lots of content out there but it’s not having any impact on leads or sales
You’ve got a high bounce rate due to increasing volumes of mobile visitors (even though your website is responsive)
- Your paid ad campaigns are becoming more expensive for the same number of leads or there seems to be a decrease in the number of leads from the same volume of ads.
Snapchat - the key takeaways:
- Content as entertainment is still top dog and without great content to post, you are dead in the water.
- There's no measurement currently available on Snapchat.
- Be sure you're audience is on Snapchat before you give it a whirl.
- It's getting crowded very quickly... it's almost too late for any early adopter advantage.
Ad blockers are growing in popularity. What’s not known by most businesses is whether it’s impacting on the effectiveness of their online ad spend.
How much will a website cost? How do you find a good web developer? These are usually the first questions people ask when starting up a business online. So I've done a price comparison of the most common platforms that people create their website with. The first is based on a Wordpress site where a web developer was needed to help with the tailoring and implementation and the second is with a hosted web builder services such as Squarespace.
Anyone in business online is always looking for the most effective way to bring more qualified customers in the digital door. Some simple rules around understanding the best place, time and offer can make a huge difference.
If you want to know how to start an online business, then the first thing to do before anything else is to confirm that you’ve got people interested in purchasing your product or service you are going to offer.
Any business consultant will tell you that you can’t sell the best widget in the world if no one needs or wants to buy it.
I’ve started the year off wanting to do things smarter, in particular with the tools that I use for my business that will save me time or allow me to do my job even better. One of the areas that I know I lose a lot of time on is my social media management.
I know that there is a lot of articles out there reviewing social media tools, but very few are tackling it from the micro or solo business owner’s perspective so I found myself reviewing the tools from my own criteria. Read on to learn from my shopping expedition.
If you’re wanting a way to promote your small business for free then LinkedIn may be an option for you to consider. LinkedIn is a complicated beast. It wears many hats. It’s not just for touting your resume when you’re looking for a job. Follow me on a my sugar induced explanation of how to use LinkedIn to market your small business for free.