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Can Lego Teach Us Something About Social Media?

Lego have launched their own social media platform which provides some key lessons on how to effectively use social media.  

The platform for young kiddies, speaks directly to the children, as well as to the secondary audience, their parents. They were clever in answering all the questions upfront, in a language that resonated with both the kids and their parents, as well as creating a simple interface that made it easy for the kids to work out and start using quickly.  

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Why doesn’t Facebook Business pages work anymore?

Frustrated, sad, mad or feeling all three over Facebook's ever reducing delivery of traffic for your business? Why is it that Facebook Business pages don't work anymore? The simple answer is that content on Facebook is displayed based on an algorithm and this favours content from friends and family who are their primary user base – not content from businesses.

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Digital and automation gives you scale

How can you use digital to create automated processes to bring in new customers?

Digital can provide many ways to make bringing in new customers scalable. If you're able to create repeatable processes that you can automate you can sleep knowing that digital is still on the job for you. What’s more, because digital is so measurable, it also makes for a great system that can be continually optimised to make sure you’re getting the results you want for your business. 

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How to get traffic more to your website

If you're selling cupcakes, you need to ask 'are your customers looking for your cupcakes to buy' or do you need to remind them they love, need and truly want one of your cupcakes? 

Working out how to get traffic to your website comes down to answering two questions. Are people actively looking for you? 

If not, where are they hanging out online?

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The forecast is cloudy - and that’s great!

For small business, one of the great trends that is very much in favour of small business is the explosion of cloud based, hosted or online services that are now available. It gives the smart business owner the opportunity to get ahead of their competitors and have access to online tools and  functionality that used to only be available to those companies with large IT budgets. 

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Why you need to make every digital touch point count

Just like Monty Python’s “Every Sperm is Sacred”, every touch point in digital is too. Let me explain. Every interaction or message that you exchange with your client or customer combines with the entire set of touch points to form one complete experience that will either move the person from potential customer to paid up and loyal customer or send them away disappointed, thinking your competition is better. 

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3 tools that will help you grow your business

There are an amazing number of tools that can save you time, get things done or simply make your work better. What I love about being in business today is that so much is possible with the help of digital – all at very affordable prices. 

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How to amplify your networking activity with digital

Do you walk away from every networking event with a selection of new business cards with potential new leads and they only end up back on your desk in a pile that looks something like the leaning tower of pisa? Here are some tips on for the networking challenged business bod to use online. 

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The secrets to a successful digital strategy to drive new sales and leads for your business

Digital the great equaliser. I believe this whole heartedly.

Digital can be used by any business, of any size to grow – beyond expectations and to carve out a niche in your market for success. 

To do this, you need to be strategic and holistic, then take action and follow through.

Strategy and execution is where just about every business falls over when it comes to creating your own successful online story. 

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What does it cost to build a website?

The answer is a website will cost between $0 and $100,000 or more. 

What it costs to build a website should be a simple question but the fact is that there are many variables to understand before you can work out the cost of a website. Until you have some requirements, it's like asking how long is a piece of string. 

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