Do you have a website and you have no leads or sales coming through….. so what’s the problem with the website? The first step is to work out where the problem lies so you can focus your attention there.

Lego have launched their own social media platform which provides some key lessons on how to effectively use social media.  

The platform for young kiddies, speaks directly to the children, as well as to the secondary audience, their parents. They were clever in answering all the questions upfront, in a language that resonated with both the kids and their parents, as well as creating a simple interface that made it easy for the kids to work out and start using quickly.  

Frustrated, sad, mad or feeling all three over Facebook's ever reducing delivery of traffic for your business? Why is it that Facebook Business pages don't work anymore? The simple answer is that content on Facebook is displayed based on an algorithm and this favours content from friends and family who are their primary user base – not content from businesses.

How many of you know what you look like online? Do you have a professional image that fits your business persona? What does your profile and snippets of information tell people about you as a person and a professional? Is there a clear connection between you and your business? 

How can you use digital to create automated processes to bring in new customers?

Digital can provide many ways to make bringing in new customers scalable. If you're able to create repeatable processes that you can automate you can sleep knowing that digital is still on the job for you. What’s more, because digital is so measurable, it also makes for a great system that can be continually optimised to make sure you’re getting the results you want for your business. 

If you're selling cupcakes, you need to ask 'are your customers looking for your cupcakes to buy' or do you need to remind them they love, need and truly want one of your cupcakes? 

Working out how to get traffic to your website comes down to answering two questions. Are people actively looking for you? 

If not, where are they hanging out online?

Social media takes up a lot of time. What about three apps that you can use when you are out to make the most of your spare moments to whip up some wonderful posts with creativity and flare! 

Just like Monty Python’s “Every Sperm is Sacred”, every touch point in digital is too. Let me explain. Every interaction or message that you exchange with your client or customer combines with the entire set of touch points to form one complete experience that will either move the person from potential customer to paid up and loyal customer or send them away disappointed, thinking your competition is better.